Collaborations

Ellie Goulding launches supplements brand


01 05 2025

Love Me Like You Do hitmaker Ellie Goulding has announced the launch of her supplements brand, every.

state, featuring matcha, coffee and cacao products blended with functional mushrooms. The singer shared the news on Instagram, posting 'Today we officially launched @everystate and I'm so proud of us. Thank you endlessly to those who gave me early support… it means the world to me. I've been working on this for years, so this day feels surreal'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.